Atkinson 8 Wheel Flatbed Chivers

Atkinson 8 Wheel Flatbed Chivers

This 8 Wheel Flatbed Lorry is decorated with Chivers Jams from the village of Histon in Cambridgeshire. The Chivers brand with its slogans ‘From Orchard to Home’ and ‘The Orchard Factory’ survived even after takeovers and mergers culminating in its absorption by American company Premier Foods. However, in 2004 after 120 years, Premier decided to drop the name, rebranding its products under the Hartley’s name.

This 1:76 scale flatbed lorry, registered LER 760, is predominantly green with brown planked out flatbed floor and white lettering, including one of their famous slogans and the Royal Crest on the cab doors, indicating their Royal patronage. Chivers Jams is printed about the front windscreen.